Michael’s Deli

Identity Design | Print Design | Digital Design

 

Reimagining Brookline’s most mouthwatering Jewish deli

 

Michael’s Deli has been serving award-winning food in Brookline, MA for over 40 years, earning its self-appointed title "The Corned Beef King."

While Michael's is a neighborhood favorite, it has yet to become a food destination for diners living outside of Brookline. This brand identity gives Michael's Deli a stronger voice, expressing the establishment's cheeky sense of humor and passion for great-tasting deli food.

Completed at MassArt

Uncovering the Uncanny

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