When GBH News selected Paris Alston and Jeremy Siegel as the new local co-hosts of NPR’s Morning Edition, they wanted Massachusetts to take notice.

The move marked a major shift for GBH News, demonstrating a commitment to welcoming new perspectives and reaching broader audiences. The goal of the “New Dawn. New Vibe.” campaign was to showcase what makes Paris and Jeremy special—their energy, positivity, and great chemistry as a team. My role was to design the overall campaign look and feel and create a variety of assets, including animated web ads, video graphics, and out of home ads targeted to individual neighborhoods.

Completed at GBH | Creative Director: Matt Welch | Copywriter: Rosa Hargrove